To Lorem ipsum or not to.

Published first on medium.com, July 7th 2015. A little excourse on the use of placeholders in design and why content is so important for the design process. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in …